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UK grocery prices: week of 26 October 2026

Week of 26 October 2026 · sampled 1 November 2026, compared to 25 October 2026 · published 3 November 2026

147,024 products compared across 13 UK stores for the week to 1 November 2026, against the week to 25 October 2026.

More products fell than rose this week: 17,281 fell against 4,929 that rose. No category moved much: Baby & Toddler shifted most, and across the 6,664 products compared there the median price was unchanged. ASDA came out cheapest in 13 of the 16 categories where Tesco, Sainsbury's, ASDA and Morrisons all carry a comparable basket, more than any of the other three. Of the 5,923 identical products sold at all of Tesco, Sainsbury's, ASDA and Morrisons, no store was cheapest on all of them: ASDA, cheapest most often, was beaten on 2,668 (45%). The single biggest fall was Sharwood's Indian Ready to Eat Plain Poppadoms 8 Pack, down 66% from £1.50 to £0.50.

Biggest fallers

Product	Before	Now	Change
Sharwood's Indian Ready to Eat Plain Poppadoms 8 Pack B&M	£1.50	£0.50	−66%
Wotsits Baked Bag of Bones Really Cheesy Sharing Snacks Crisps 120g Iceland	£1.50	£0.50	−66%
Morrisons Ghost Pumpkin Morrisons	£3.00	£1.00	−66%
'The Traitors' Chews 120g Iceland	£1.50	£0.50	−66%
Colman's Bramley Apple Sauce 155g B&M	£1.90	£0.65	−65%
Niru Coconut Milk Morrisons	£2.70	£1.00	−62%
Asda Thin Cut 21 Day Matured Beef Steaks 600g ASDA	£8.00	£3.00	−62%
Santa Maria Medium Fajita Seasoning Mix B&M	£1.30	£0.49	−62%
Diet Coke Cola 330ml Can B&M	£1.45	£0.55	−62%
Sour Patch Kids Strawberry & Watermelon Treatsize Sweets Multipack Bag 350g Iceland	£2.50	£1.00	−60%

Biggest risers

Product	Before	Now	Change
Options White Choc Berry 220g Morrisons	£2.85	£5.40	+89%
Wall's Snack Sausage Rolls 10 Pack 270g Morrisons	£1.25	£2.35	+88%
The Bakery at ASDA 4 Chocolate Éclairs ASDA	£1.00	£1.88	+88%
Daily Dose Orchard Apple Juice 900ml Morrisons	£2.00	£3.75	+87%
Daily Dose Apple & Root Ginger Morrisons	£2.00	£3.75	+87%
For Goodness Shakes Chocolate Flavour Protein 330ml Morrisons	£1.35	£2.50	+85%
For Goodness Shakes Protein Strawberry Flavour 330ml Morrisons	£1.35	£2.50	+85%
Birds Eye Chicken Shop Hickory BBQ Chicken Wings 375g Ocado	£2.50	£4.50	+80%
Birds Eye 10 Green Cuisine Vegan Veggie Fingers 284g Iceland	£1.00	£1.80	+80%
Birds Eye Chicken Shop Spicy Korean Chicken Tenders 300g ASDA	£2.50	£4.50	+80%

Category price moves

Category	Products	Median change	Fell	Rose
Baby & Toddler	6664	0%	1170	211
Books & Media	739	0%	24	3
Bread & Baked Goods	2945	0%	239	125
Clothing & Accessories	3108	0%	60	2
Cooking Ingredients	8826	0%	892	356
Dairy & Milk Alternatives	3640	0%	473	335
Drinks & Beverages	10462	0%	1213	245
Electricals & Tech	2064	0%	120	161
Frozen Foods	3260	0%	328	175
Fruits & Vegetables	2647	0%	85	90
Grains & Cereals	1972	0%	180	56
Health & Supplements	7425	0%	2132	102
Home & Household	23270	0%	1690	769
Meat, Poultry & Seafood	4916	0%	369	375
Personal Care	45460	0%	5552	1051
Pet Care	3360	0%	445	148
Plant-Based	437	0%	67	59
Ready Meals	4329	0%	426	340
Snacks & Candy	6449	0%	827	103
Toys & Games	3339	0%	793	149
World Foods	1444	0%	173	69

Cheapest for a full basket

Category	Basket size	Cheapest	Dearest
Baby & Toddler	331	ASDA (£1797.31)	Morrisons (£2002.54)
Bread & Baked Goods	138	ASDA (£326.22)	Sainsbury's (£349.26)
Cooking Ingredients	727	ASDA (£1726.56)	Morrisons (£1773.05)
Dairy & Milk Alternatives	347	ASDA (£790.64)	Sainsbury's (£826.06)
Drinks & Beverages	1060	ASDA (£7787.80)	Sainsbury's (£8219.10)
Frozen Foods	236	Sainsbury's (£781.48)	Tesco (£803.89)
Grains & Cereals	209	Sainsbury's (£569.00)	Morrisons (£581.23)
Health & Supplements	316	ASDA (£2319.47)	Sainsbury's (£2410.63)
Home & Household	391	ASDA (£2004.70)	Sainsbury's (£2079.74)
Meat, Poultry & Seafood	53	ASDA (£129.09)	Tesco (£134.55)
Personal Care	1169	ASDA (£7115.01)	Sainsbury's (£7458.61)
Pet Care	294	Tesco (£1675.55)	Sainsbury's (£1729.62)
Plant-Based	31	ASDA (£80.27)	Morrisons (£87.60)
Ready Meals	130	ASDA (£277.57)	Tesco (£290.25)
Snacks & Candy	426	ASDA (£924.72)	Sainsbury's (£951.01)
World Foods	64	ASDA (£127.12)	Morrisons (£138.00)

Your own shop will split differently. Compare supermarket prices for your basket at every store we track.

Which store won the most categories, week by week: which UK supermarket is cheapest.

Methodology

Each week's price for a product is the price we had recorded for it on the Sunday of that week, taking the cheapest price across the full-catalogue stores that list it for sale. Only products with a recorded price in both the current and the comparison week are counted as compared. A product only appears in the biggest fallers or risers if its price the week before was at least £1.00, the change was at least 20p, a rise was no more than 90% and a fall no more than 70%, and it is a grocery or household product rather than a book, toy, clothing or electrical item, so that a single unreliable reading cannot headline the report. Within each list, groceries come before household, personal care, health and baby products. A category appears in the movement table only if at least 30 of its products were compared. The basket comparison covers Tesco, Sainsbury's, ASDA and Morrisons, and a category's basket is only the products all four of those stores carried that week, shown only where that basket reaches 20 products. How often the cheapest store is beaten counts every product all four of those stores carried that week, and a store tied for the lowest price counts as cheapest. This report is a weekly snapshot: the retailer's own site and the price at the checkout are authoritative.