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Black Friday supermarket deals 2026: which are real?
Black Friday is Friday 27 November. Every cut below is measured against what the item actually sold at in the weeks before, not the store’s was-price.
Updated daily. Prices as of 15 Nov.
We caught 323 was-prices raised before the offer.
Biggest genuine price cuts
A struck-through price is one the item really sold at; where it was not, we show what it usually costs instead.
- Costa Coffee Instant Smooth Medium Roast 100g£3.00 at Co-op · 67% off, usually £9.25
- Shankar Rava Idli Mix 500g£1.00 at Morrisons · 66% off, usually £3.00
- Morrisons Hallow-Scream Smash Face 245g£1.00 at Morrisons · 66% off, usually £3.00
- Scented Puppy Training Pads 7pk£0.50 at B&M · 66% off, usually £1.49
- Market Street Scottish Sandwich Steak£4.25 at Morrisons · 64% off, usually £11.90
- Dominion Gummy Mix£0.19 at Aldi · 61% off, usually £0.49
- Inspired Cuisine Chilli Chicken Miso Ramen Bowl£0.19 at Aldi · 61% off, usually £0.49
- Gianni's Cola Bottle Ice Lollies 6 Pack£0.19 at Aldi · 61% off, usually £0.49
- Choceur Vanilla Freeze Me Bites£0.19 at Aldi · 61% off, usually £0.49
- Plant Menu Garlic & Herb Ribs & Skewers£0.19 at Aldi · 61% off, usually £0.49
- Costa Coffee Intense Dark Roast Instant Coffee 100g£3.00 with Nectar at Sainsbury’s · 60% off, usually £7.60
- McVitie's Penguin Original Biscuit Bar Multipack 7 × 24.6g£1.00 at Co-op · 59% off, usually £2.45
- Swizzels Love Hearts Creamy Cherry Ice Cream Lollies 4 × 29g£1.00 at ASDA · 57% off, usually £2.38
- Tilda 500g Easy Cook Long Grain Rice£1.00 with Nectar at Sainsbury’s · 56% off, usually £2.30
- Chicago Town Tiger Crust Cheese Medley Pizza 305g£1.75 at Ocado · 56% off, usually £4.00
- Vimto No Added Sugar Squash 1 Litre£1.25 at Co-op · 56% off, usually £2.85
- Innocent Pure Apple Juice 1.35L£2.50 at Co-op · 55% off, usually £5.65
- Naked Protein Machine Supercharged Smoothie Pineapple & Mango 750ml£2.00 with Nectar at Sainsbury’s · 55% off, usually £4.50
- Innocent Like Strawberry Cupcakes Creamy Smoothie 750ml£2.00 with Nectar at Sainsbury’s · 55% off, usually £4.50
- ASDA Cumberland Sausage Slices 125g£1.00 at ASDA · 55% off, usually £2.24
Was-prices raised before the offer
The store’s was-price is higher than the item sold at in the weeks before. Here are 6 of the 323 we caught: stores claim 44% off on average; the real saving is 12%.
- Mcvitie's Gold Biscuit Bars 7 Pack 124g£1.00 at Co-op · 20% off, usually £1.25. Store’s was-price £2.30. It sold at £1.25. Real saving 25p (20%), not £1.30 (57%).
- Starbucks Frappuccino Pumpkin Spice Limited Edition Iced Coffee 250ml£1.25 with Nectar at Sainsbury’s · 7% off, usually £1.35. Store’s was-price £2.20. It sold at £1.35. Real saving 10p (7%), not 95p (43%).
- Cadbury Milk Tray 445g£5.00 with More Card at Morrisons · 23% off, usually £6.50. Store’s was-price £11.00. It sold at £6.50. Real saving £1.50 (23%), not £6 (55%).
- Sainsbury's Smoked Air Dried Streaky Bacon Rashers, Taste the Difference ×14 220g£2.50 with Nectar at Sainsbury’s · 9% off, usually £2.75. Store’s was-price £4.15. It sold at £2.75. Real saving 25p (9%), not £1.65 (40%).
- Johnnie Walker Black Label 12 Year Whisky Bottle 40% Vol 70cl£22.00 with More Card at Morrisons · 8% off, usually £24.00. Store’s was-price £36.00. It sold at £24.00. Real saving £2 (8%), not £14 (39%).
- Three Barrels Rare Old French Brandy Vsop 1L£19.00 at ASDA · 2% off, usually £19.50. Store’s was-price £27.00. It sold at £19.50. Real saving 50p (3%), not £8 (30%).