Compared daily across 3 UK supermarkets

L'Oréal Preference Preference 8.23 Medium Rose Gold: Long-lasting, luminous permanent hair colour for radiant results.1qty · £12.25/qty

All 3 stores

• ASDA£12.25-Visit →
• Superdrug£12.99+£0.74Visit →
• Sainsbury's£13.00+£0.75Visit →

Across the last 60 days the cheapest price for this product fell to £11.98 on 27 May 2026, and the highest reached £13.00. Today's lowest price sits in the lower half of that range.

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