Compared daily across 4 UK supermarkets

L'Oréal Paris L’Oreal Preference 5.3 Virginia Chestnut Brown Permanent Hair Dye1qty · £11.98/qty

All 4 stores

• ASDA£11.98-Visit →
• Sainsbury's£13.00+£1.02Visit →
• Tesco£13.00+£1.02Visit →
• Morrisons£13.80+£1.82Visit →

Across the last 60 days the cheapest price for this product fell to £11.98 on 8 May 2026, and the highest reached £13.80. Today's lowest price sits near the bottom of that range.

Similar products

• L'Oréal Preference L'oreal Paris Preference 4.01 Natural Dark Brown
• L'Oréal Preference L'Oreal Paris Preference 4.15 Caracas Intense Deep Brown Permanent Hair Dye
• L'Oréal Paris L'Oreal Paris Preference 8 California Light Blonde Permanent Hair Dye
• L'Oréal Paris L'Oreal Paris Preference 3 Brasilia Dark Brown Permanent Hair Dye
• L'Oréal Preference L'Oreal Paris Preference 7.3 Florida Golden Blonde Permanent Hair Dye